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Ethical Kind

Through the coexistence of luxury, eco-consciousness and ethics, Ethical Kind, founded by social entrepreneur and designer, Lily Chong draws on her mother’s heritage of silk farmers. Designed and made in England, the label’s effortlessly designed organic silk nightwear and robes, channels the ultimate glamour, comfort and elegance that blurs the line between ready-to-wear and loungewear.  

Crafted from luxuriously soft, cruelty-free Organic Peace Silk, the debut collection introduces a sustainable and renewable alternative that sees to preserve the natural landscapes, protect wildlife and provide a sustainable livelihood to silk farmers and artisan way of life. Through equal opportunity, empowerment and independence for marginalised communities in India. Ethical Kind goes beyond the luxury of a lifestyle brand, it acts as a vehicle for doing good and a voice for change.


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