La Bouche Rouge is a new sustainable and luxury makeup brand creating lipsticks that are refillable, sustainable and pure.
After learning that 1 billion lipsticks are thrown away every year, founders Nicolas Gerlier and Ezra Petronio designed the first environmentally friendly refill without using Polypropylene and Polyoxymethylene. For the two founders, the goal was to replace an everyday throwaway beauty product, usually made from plastic, with the same natural leather that is used by the likes of Hermès. La Bouche Rouge create fine leather objects which play host to refillable lipsticks, all handcrafted exclusively in France. The brand avoids the use of materials such as plastic from beginning to end, in favour of traditional French craftsmanship. The incentive being
to encourage people to buy less, in order to buy better.