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Mashu is a London-based vegan sustainable and ethical handbag brand. Founder, Ioanna Topouzoglou is committed to working with unconventional vegan materials that don’t harm the environment or its inhabitants.

Born in Athens, Topouzoglou’s bags are thoughtfully designed in London and then created by expert Greek artisans, an effort to enrich the local economy and promote her country’s craftsmanship. She has further developed a cradle-to-cradle design system, partnering with local companies to incorporate their wooden offcuts while also utilising byproduct materials such as Piñatex.

All Mashu bags are cruelty free, using sustainable and recycled materials as well as toxic-free solutions. Pieces are produced with minimal dependence on natural resources and using recycled fibers reduces carbon emissions and energy. Mashu’s reclaimed wooden line launched at The Maiyet Collective.

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