Oshadi, translated from Sanskrit to mean Essense of Nature, is a contemporary lifestyle brand founded by Nishanth Chropra. The label integrates traditional Indian crafts and techniques with modern design and innovative, sustainable materials.
Core to Oshadi’s philosophy is a dedication to working with small producers in rural India, specifically those with no connection to the global market due to technology limitations. Chopra seeks out local co-ops, from organic cotton mills to natural dyers; fostering employment, empowerment and equality in Southern India.
At just 24 years old, Chopra’s passion for protecting and reinventing the ancient craft of weaving and his innovative use of peace silk has already garnered industry attention leading to projects such as this year‘s collaboration with Stella McCartney for The Commonwealth Fashion Exchange.