Pala is an ethical and socially impactful eyewear brand, launched by founder, John Pritchard, whose desire to become an entrepreneur stemmed from wanting to head a purpose-driven label. With giving back at the heart of the brand’s approach, Pala helps to tackle a global problem by providing grants directly to eye-care projects across Africa thanks to the sales of their sunglasses and optical range. They also support rural weaving communities to make unique, protective sunglasses cases woven using traditional methods utilising otherwise wasted plastic, working closely alongside a Ghanaian-based NGO.
Their award-winning collections are designed for those who acknowledge the need for a better future, appreciate the world we live in and embrace the adventure of exploring it. The ultimate travel companion, these long-lasting sunglasses endure the seasons with each style taking a classic, familiar design and updating it with a contemporary finish. By designing long-lasting eyewear whilst creating tangible change, the brand walks the talk of a sustainable fashion future putting people and the planet before profits. As each season passes, they continue to innovate now offering both recycled acetate and bio-based designs house in eco-friendly recyclable packaging and with carbon offset shipping.