Born from a desire to reconnect with the Earth, PUREARTH seeks to foster a culture of conscious consumption and invites you to celebrate raw, transcendent beauty and craftsmanship that nourishes your skin and soul.
Founded in 2012 by Kavita Khosa, the brand respects seasonality and the sacred ceremony of harvesting in cadence with nature’s rhythms. Purearth’s award winning collection is ethically wild harvested by micro credit women self-help groups at soaring altitudes of the pristine Himalayas. Each Purearth creation you buy makes you a co-creator, supporting fair trade, income generation for marginalized producers and reducing gender inequality. Gentle on the Earth and its creatures, the artisanal element is intentional and powerful with hand harvested, rare and precious botanicals sourced from glacier-fed terrains and mineral rich uncontaminated forest soil, that actively go to work for your skin.