A tribute to family and community, to traditional craftsmanship and working women. Named after the address of the shop Haya’s grandparents opened in 1949 in Karachi, Pakistan, it is a constant reminder that great things come from small beginnings. The brand is founded and run by women and dedicated to championing marginalised communities by providing unbiased, equal employment and collaborating with female entrepreneurs and social enterprises to uplift each other in the united goal to do kinder business.
Seasonless, long-lasting, design-led denim made using recycled materials, kinder production methods and designing waste out is at the heart of what seventy + mochi do. They produce collections in limited quantities at their own facilities in Karachi which helps them be as transparent as possible and ensure minimal impact on the planet and its people. They are a consciously kind denim brand.