VIERI is a Germany-based fine jewellery brand creating exquisite pieces using ethically sourced and recycled gold, with vintage gems and conflict-free diamonds.
When Guya Merkle took on her family business, she was guided by a desire to create a positive impact across the company, a decision strengthened by trips visiting gold mines in Peru where she saw workers regularly exposed to toxic chemicals. Vieri now solely uses ethically sourced gold, recycled materials and gemstones, each piece being created in Italy or Germany by small manufacturers and family-owned businesses.
Merkle has since founded the Earthbeat Foundation which aims to diversify the sources of income for these miners and raise awareness among gold consumers and the industry. Merkle firmly believes in the principle that responsible actions and luxury jewellery cannot exist without each other.